Rochelle Azzuz

artist and surface pattern designer 

Rochelle Azzuz

Surface pattern designer and artist and creator of Fruitegg studio

All the best ideas are usually a hobby or a missed vocation that blooms into something filled with passion which is exactly how my very own fruitegg studio was started. A passion for the bold, bright and quirky. Prints that inspire, create personality within a space and a chance to express your character.

Ioffer licensing opportunities and look for exciting partnerships on projects. I am always looking for new and exciting collaborations with companies and businesses. Feel free to contact me. Details on the contact page

You can also find examples of my work available for sale on platforms such as Spoonflower, Redbubble and society6 as well as on my own shop on here.

Check out my bio in ‘about’ to see the journey so far and have a look at examples on the home page and portfolio page to see our many swatches and some examples of how they would look on various items.

new collection

Wild & Woven

Design Aesthetic

  • Inspiration: Vintage mid-century modern textiles, nature-inspired prints, and nostalgic retro color palettes.

  • Motifs: Stylized florals (dandelions, tulip-like blossoms, leafy sprigs), delicate polka dots, retro plaids, and complementary solids.

  • Palette: Earthy tones of ochre, olive green, blush pink , balanced with accents of lilac and soft cream.

  • Style: Clean, modern illustrations with a hand-crafted warmth, ideal for both contemporary and retro-inspired markets.

This collection is a curated series of hand-drawn seamless patterns, featuring a playful yet timeless mix of botanical motifs, retro geometrics, and soft textured solids. Each design is thoughtfully created to work individually or together as a coordinated set, making it versatile for applications across textiles, stationery, home décor, and lifestyle products

Bold blooms

my favourite type of prints. Big, bright, bold and polychrome. Very on brand and exactly what Fruitegg is all about . Mix and match your prints

Paisley & Petals

what says spring/ summer more than petals, Paisley, stripes and polka dots. Mix and match collage of available swatches. Interested in licensing? Perfect for shop collections or interior design

Shop Now

Make it stand out…

This collection, titled 'Twiggy,' features a delicate, organic print inspired by the intricate patterns of twigs and foliage. The design is characterised by fine, flowing lines interwoven with small, berry-like details, creating a natural, airy feel. Available in seven distinct colour pathways, the palette ranges from soft pastels such as peach and lavender to richer tones like deep plum, earthy brown, and coral. The collection balances elegance with a subtle playfulness, making it versatile for various applications in textiles, wallpapers, and other design projects.

Tile style

print for wallpaper

Perfect for bathrooms and kitchens wallpaper. Also works well as a repeat pattern for linens, rugs and other home items.

fruitegg studios

designs for wallpaper, fabric, apparel and stationary

fruitegg studios designs for wallpaper, fabric, apparel and stationary

  • Deco palm and hummingbird (black)

  • Cell (mono)

  • Harlequin (pastels)

  • Wiggle wiggle (polychrome)

  • Deco stalks

  • Electric shock (black

  • Primrose

  • Stripes (polychrome)

  • Pebble (pastels)